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Social Media Marketing: Connect, Engage & Build Your Brand MP4 | Video: AVC 1280x720 | Audio: AAC 44KHz 2ch | Duration: 1 Hours | Lec: 18 | 269 MB Genre: eLearning | Language: English
Learn social media marketing strategies that will help you to maximise audience engagement and build brand loyalty. Social media marketing is one of the most important and powerful ways through which a business communicates with its customers and prospects. In the past it was enough to simply have a profile or business page and a social media strategy that revolved entirely around gaining as many followers as you could in the shortest time possible. Today, that is no longer the case. Social media has changed and so has its users. Quality of likes and followers has become far more important than quantity. Successful social media marketing comes about when: Your audience begins to see your organization as a â€?person' to whom they can relate. You share relevant content that your followers enjoy and that they want to engage with You start to build, not only brand awareness, but also brand loyalty. Join me in this course and I'll walk you through the best practices and strategies for maximizing engagement with your social media followers so you can see greater results from social media marketing efforts.
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